January 2018

Hawaii illustrates that America’s alert system is fragile, fragmented and outdated

John Lawson wrote an Op Ed published in The Hill.

“As natural and manmade threats persist and increase, it is clear that our alerting system is not up to the task of serving the mobile and connected America of the 21st Century.”

August 2017

The AWARN Alliance inaugural advisory committee meeting took place on July 1st, at CTA headquarters in Arlington.  Executives, representatives and technical experts from a vast array of companies, government agencies, and assorted inter-industry interests came together to reflect, discuss, and plan for the future of AWARN.  After an introduction by the executive director of the AWARN Alliance, John Lawson, the public safety group members started their presentations.  After setting up the field and a delicious lunch, the discussion commenced.  Members and non-members alike shared their perspectives, which opened up a realistic and productive dialogue.  While the trail is still long, the journey has begun.

July 2017

Representative Pallone has introduced the Viewer Protection Act into Congress.  The function of the bill is to adequately pay for the transition of America’s broadcasting system.  Bipartisan support has conglomerated due to concerns about rural, smaller stations being left out.  Consequently, rural citizens are the ones being hurt by this concern.   Deeming the importance of airways, telecommunication, and their accessibility, Representative Pallone saw the need of the constituents and acted accordingly.  For more information, click here.

The AWARN Alliance has gained new momentum with the enlistment of the Consumer Technology Association (CTA).  The CTA has the technical and operational expertise to guide the alliance in its production and deployment of AWARN alerts.  This is quite an alliance, especially now that the major public safety groups have joined the advisory committee.  For more information, click here.

John Lawson, our Executive Director, has been named a member of the new IPAWS subcommittee.  The subcommittee is comprised of 31 members from various fields, 8 federal leaders, and 5 members of FEMA’s NAC.  For more information, click here.


On July 10, the AWARN Advisory Committee put out a press release to announce major public safety groups joining the committee.  For more information, click here.

March 2017

Screen Shot 2017-03-14 at 3.36.34 PM

On March 10, the FCC published NPRM on ATSC 3.0. For more information click here.


NAB Show to Tackle Next-Gen Audio


The NAB Show once again will devote a special exhibit area to the consumer experience viewers will have with ATSC 3.0.

Immersive audio and personalized sound will be an important part of the area, which this year is called the Next-Gen TV Hub and is located in the Central Hall of the Las Vegas Convention Center.

January 2017


Sinclair CEO Ripley: ATSC 3.0 is going to ‘supercharge’ the broadcast business


Ripley said he expects the rollout of ATSC 3.0 to be done in conjunction with the FCC’s auction repack. “It’s fortuitous for a lot of reasons. A lot of stations will be moved around, and a lot of new equipment will have to be purchased. And that will be ATSC 3.0-enabled.”

The fact that the standard has also been rolled out in Korea also helps, given that country serves as headquarters to so many television manufacturers

June 2016

AWARN Alliance Comments on EAS/WEA NPRMAWARN
The AWARN Alliance filed comments on the Federal Communication Commission’s Notice of Proposed Rulemaking relating to The Emergency Alert System (PS Docket No. 15-94) and Wireless Emergency Alerts (PS Docket No. 15-91)

Convergence Services, Inc., Comments on EAS/WEA NPRM
Convergence Services, Inc.,(CSI) filed comments on the Federal Communication Commission’s Notice of Proposed Rulemaking relating to The Emergency Alert System (EAS) (PS Docket No. 15-94) and Wireless Emergency Alerts (PS Docket No. 15-91). In the Notice the Commission asks questions about future architectures to secure the EAS. CSI describe what it see as the opportunities for the dual use of the next-generation PBS interconnection system.

April 2016

NAB Reveals, and Revels in, 3.0 Progress


As the push to move TV broadcasting to the more powerful and versatile ATSC 3.0 transmission standard picks up steam almost daily, this week’s NAB Show let attendees get up close and personal with the new tech. The show featured two 3.0 pavilions (one with broadcast gear, the other with consumer tech); more than 15 vendors, universities, researchers and the NAB’s own initiative demoing different pieces of the 3.0 ecosystem.



Among the supporters of the petition filed to permit broadcast of the new ATSC 3.0 TV standard is the AWARN Alliance of companies and organizations working on advanced emergency alerting capabilities for next-generation broadcasting.

February 2016

Emergency Alerts Get More Direct

Emergency Management

With promising new methods of more precise alerts emerging, we could be entering a new phase of the evolution where we reach people regardless of who they are, where they are and what they’re doing.


Public television spectrum valued at up to $6.8 billion in FCC auction


A recently completed computer simulation commissioned by Public Media Company from CRA International Inc. predicts that television spectrum held by public TV stations could be valued at as much as $6.8 billion in the FCC auction taking place this year.

December 2015


The Advanced Warning and Response Network (AWARN) is receiving strong support, expressed by key officials from FEMA, the FCC, the Commerce Department, broadcasters and technologists, and even leading Wall Street analysts and an influential member of Congress, who all participated in a recent “smart spectrum summit” in Washington, D.C.

The ranking member of the House sub-committee that oversees FEMA has encouraged public safety practitioners to launch a “fortified effort” to educate Capitol Hill on alerting issues. Rep. André Carson, D-IN, says public safety practitioners concerned about alerting have “no better opening than you have now” to get attention of Congress. Specific issues on his mind, as he addressed the recent Smart Spectrum Summit, which focused on alerting.

November 2015



The inaugural Smart Spectrum Summit demonstrated to the public safety community how adoption of the ATSC 3.0 next-gen TV transmission standard will also give them a reliable, robust wireless communications service that can sidestep current wireless network congestion to deliver potentially lifesaving information.

Josh Adams of Houston Public Media speaks at the summit. (Photo: Fiona James, Convergence Services)


The Smart Spectrum Summit, the first of its kind, brought together public and commercial broadcasters, telecom policymakers, equipment manufacturers, digital technologists and other stakeholders to discuss the use of broadcast spectrum for public safety. Convergence Services, a technological and political consultancy headed by John Lawson, former president of the Association of Public Television Stations, organized the meeting.

The 150 attendees and presenters included representatives of 11 public broadcasting stations as well as PBS and CPB.

October 2015


The Department of Homeland Security Federal Emergency Management Agency National Continuity Programs’ Integrated Public Alert and Warning System—IPAWS—Division said it has “begun to assess the feasibility of a public alert and warning capability that is being developed in the private sector.”

This technology, the Advanced Warning and Response Network, or AWARN, works by using advanced capabilities in ATSC 3.0, which provides for the transmission of large media-rich, data messages over-the-air to mobile, portable, and fixed TV devices without interrupting the programming.


Proponents of the ATSC 3.0 next-gen TV transmission standard say this week’s announcement that FEMA is testing the proposed AWARN television emergency alerting system component demonstrates federal recognition of the value of ATSC 3.0.

FEMA Press Release

WASHINGTON —The Department of Homeland Security (DHS) Federal Emergency Management Agency (FEMA) National Continuity Programs’ Integrated Public Alert and Warning System Division has begun to assess the feasibility of a public alert and warning capability that is being developed in the private sector.


As the University of South Florida ponders relinquishing its public TV station’s spectrum, WUSF’s general manager is hoping to convince the school of the station’s larger importance in its community.

Trustees at the Tampa university voted unanimously Tuesday to participate in the FCC’s upcoming spectrum auction. The board has not determined how the public TV station will participate, however. WUSF could try to sell all of its spectrum and stop broadcasting, share a channel with another station or move from UHF to VHF.

CURRENT.org Article

From left, public media consultants Vincent Curren and John Lawson address the crowd at NETA's annual conference in Tampa, Fla. Photo: Ben Mook, Current.


CURRENT.org Article

Consultants are warning public TV licensees not to put too much weight on the opening bids for next year’s spectrum auction, which the FCC is expected to release as soon as this week.

John Lawson, former president of the Association of Public Television Stations, and Vincent Curren, former CPB c.o.o., gave that advice Wednesday at the annual National Educational Telecommunications Association conference in Tampa, Fla. Over-the-air viewership is growing, they said, and innovations in broadcast technology holds promise for new revenue models for stations that continue to broadcast over the air. In addition, the cellular carriers who will buy spectrum won’t be interested in most markets.


MarketPlace.org Article

Modern TV antennas don’t look much like the rabbit ears you might remember. But the TV antenna is making a comeback. The number of homes in the U.S. that get network TV over the air and don’t have cable or satellite service has gone up about 17% in the last five years, according to Nielsen

FCC: Auction Bidders can Reveal Their Participation

As the FCC prepares to set final opening bid prices and start accepting broadcaster applications for participating in the incentive auction, it has released its guidance on prohibited communications during the auction process. That will include a prohibition on communicating how a licensee will participate in the auction—bids and bidding strategies—but not include communicating “whether” a licensee has or hasn’t applied to participate.

Pearl, APTS Eager to Push ATSC 3.0 at FCC

The Pearl consortium of several large commercial TV station groups and the Association of Public Television Stations are expected to take the lead asking for FCC approval of the next-gen transmission standard. They want to “sync up” the transition to it with the forced migration to new channels that many stations may have to make if the FCC’s incentive auction of TV spectrum is successful next spring.

Kim, Luplow Extol ATSC 3.0 Progress

TVNewsCheck Article.

Dr. Jong Kim, Zenith R&D president and LG Electronics SVP, and Zenith VP Wayne Luplow say ATSC 3.0 will revitalize TV broadcasting. Now that ATSC has moved the proposed standard another step closer to adoption, they explain why this latest decision is an important milestone and claim that, although the standard represents the technology of several system proponents, no compromises were made in adopting the best possible standard.

June 2015

FCC declines to protect public TV in 2016 spectrum auction


Article from Current

The FCC has denied a request from public broadcasters to structure the upcoming spectrum auction to preserve universal public television service.

In a Second Order on Reconsideration issued Friday, the FCC also denied a petition to protect TV translators, which many rural stations use.

Kids can learn as much from ‘Sesame Street’ as from preschool


The most authoritative study ever done on the impact of “Sesame Street,” finds that the famous show on public TV has delivered lasting educational benefits to millions of American children — benefits as powerful as the ones children get from going to preschool.

FCC Allows Post-Auction Channel Share Deal


Responding to concerns of broadcasters who plan sell their spectrum in the incentive auction next year, the FCC said they may wait until after the auction before entering into channel-sharing arrangements so they stay in the broadcasting business. The action may encourage more stations to participate in the auction and help preserve “independent voices” in broadcasting, the FCC said.

Court Shoots Down NAB Auction Challenge

A federal appeals court says that an NAB-Sinclair Broadcast Group challenge filed last year objecting to portions of the FCC’s spectrum auction plans is without merit.

May 2015

FCC Needs a Broadcast Attitude Adjustment

Instead of looking at broadcasting as a antiquated service that should be stripped for spectrum, the FCC needs to start seeing it for what it is — an elegantly simple and inexpensive means of keeping every citizen in the national conversation.

Start Selling Washington On ATSC 3.0 Now

Technical progress on creating the next-gen broadcast TV standard, ATSC 3.0, is moving forward. Unfortunately, that progress doesn’t seem to be matched by movement on the policy and regulatory fronts.

February 2015

ATSC AWARN: A Conversation with John Lawson

The Advanced Warning and Response Network, a new service expected to be a key element of next-generation television broadcasting, will tackle emergency alerts in an entirely new way to accommodate our growing use of mobile and “smart technology”.

AWARN: Designed for Next-gen Broadcasting

Americans will be able to receive video emergency messages, even when the cellular network faces congestion or the electrical grid goes down.

Advanced Warning and Response Network Enables Live Video Emergency Alerts

AWARN (Awarn.org) – Life-Saving Technology Designed to Leverage Robust Next-Generation ATSC3.0 Broadcast TV Standard.

September 2014

Mobile EAS Coalition, Comments on DRAFT NISTIR 8018 – PDF Filing

The Mobile EAS Coalition commends APCO International, in cooperation with FirstNet and the Department of Commerce, for convening the workshop titled “Public Safety Mobile Application Security Requirements”.

June 2014

Mobile EAS Coalition Statement For The Record – PDF Filing

Senate Committee on Commerce, Science, and Transportation’s Subcommittee on Communications, Technology, and the Internet. Hearing On “Preserving Public Safety and Network Reliability in the IP Transition”.

April 2014

Florida Television Stations Demonstrating Expanded Public Alert Capabilities Of Mobile TV Emergency Alert System

Orlando, West Palm Beach TV stations testing M-EAS capabilities to enhance public safety as Hurricane Season approaches.

March 2014

Mobile Video Viewing Increased By 700% Between 2011 And 2013

Video services company Ooyala predicts mobile viewership will double by the end of 2015, and make up half of all online viewing by the end of 2016.

February 2014

In spectrum auction decisions, weigh the value of public service

Under an uneasy truce with broadcasters ahead of the FCC’s 2015 spectrum auctions, government leaders, spectrum dealers and wireless industry promoters are dangling projections of huge cash infusions for public TV stations that opt to sell some or all of their channel capacity.

New Mobile EAS Coalition Weighs in at FCC

It was gridlock on both the roadways and cell phone networks throughout Atlanta at the end of January, as tens of thousands of commuters were surprised by a winter storm. One of the primary cell phone providers said their network was fine – just overloaded with calls.

May 2013

ABC Live-Streaming App Still Leaves ‘Huge Opening’ for Mobile DTV, Stakeholders Say
May 14

ABC’s Internet Protocol-based live-streaming application doesn’t change mobile DTV strategy in the least,

April 2013

Maybe Mobile DTV Was A Hit At NAB 2013
Apr 12

As I anxiously awaited to return home to Colorado after six days in Vegas for my first NAB Show, I needed to do one last thing: Check to see how many mobile DTV dongles sold at the NAB Store…

Mobile TV has station owners intrigued, flummoxed
Apr 10

Mobile TV — finally here after years in development — has local TV stations both flummoxed and intrigued…

Could Dyle and Mobile500 Merge This Year?
Apr 9

A member of the Mobile500 Alliance and the consortium’s executive director says a merger with Dyle could happen soon…

Verizon vs. broadcasters: Deciding the fate of mobile TV
Apr 9

Wireless giant Verizon is on a collision course with TV broadcasters as they each see big opportunities in broadcasting live events to mobile devices…

March 2013

ATSC Adopts M-EAS Standard
Mar 12

TVTechnology: The Mobile Emergency Alert System stand was approved by a vote of Advanced Television Systems Committtee…

January 2013

Mobile500 Alliance Demonstrates Enhanced Mobile Digital TV Service at International CES 2013
Jan 7

The Mobile500 Alliance will showcase live television for iPads and iPhones using its MyDTV application at International CES 2013 in Las Vegas.

Mobile Emergency Alert System Reaches Key Milestones with Test Streams for Device Makers, Standardization Progress
Jan 4

When disaster strikes, public safety officials need an instantaneous way to reach millions of people at once.

Mobile500 Alliance Launches Mobile Digital Television Service in Seattle and Minneapolis
Jan 3

The Mobile500 Alliance announces the soft consumer launch of its mobile digital television service, called MyDTV, in the Seattle and Minneapolis markets

Nov 2012

Follow this link to register for International CES 2013 in Las Vegas
Jan 8 -11 2013

Contact us to schedule your visit of the Mobile500 and the Mobile EAS booths at CES 2013.

Oct 2012

Harris Unveils Next-Generation ATSC Mobile DTV Launch Kit
Oct 3

Solution supports consumer-friendly Mobile500 Alliance business model while helping broadcasters get on the air quickly.

Sep 2012

Mobile TV searches for breakthrough
Sep 29

Enticing devices and services can’t shake lingering concerns.

Mobile TV launches at event on Capitol Hill
Sep 22

Mobile TV is available for consumers in over 50 US markets and offers more than 130 stations.

Mobile DTV “celebrated” on Capitol Hill
Sep 21

The event, dubbed “Never Miss A Minute,” was presented by the OMVC and its two splinter groups: the Mobile Content Venture (MCV) and the Mobile 500 Alliance.

Mobile DTV backers celebrate commercial launch with D.C. event
Sep 20

Today, Mobile TV is live in 50 markets reaching more than half of the U.S. population.

Mobile DTV launches in the U.S. reaching more than half the population
Sep 20

WASHINGTON- U.S. broadcasters celebrating the commercial launch of Mobile Digital TV at a Capitol Hill event say the sky is the limit when it comes to using Mobile DTV on the newest mobile phones, adapters for tablets and media players, and portable TV sets equipped to receive the signals.

Sep 13

WRAL-TV will become the first commercial television station in the U.S. to demonstrate the future, life-saving Mobile Emergency Alert System (M-EAS).

Tv’s Cloud Power: Mobilizing the Cloud for Video Revenue
Sep 13

John Lawson guest speaker at Broadcasting & Cable event

Aug 2012

Mobile Emergency Alert System Promises Flexible New Option for Emergency Managers and First Responders
Aug 20

Demonstration at APCO 2012 Shows How Mobile DTV Broadcasting Will Deliver Video, Audio, Photos, Maps, and Other Vital Information to Millions at Once

Mobile DTV EAS Being Demoed for First Responders
Aug 20

Minneapolis event to include new LG prototypes

Mobile-EAS System To Be Demoed at APCO Convention
Aug 17

PBS and tech partners will show public safety officials how mobile DTV broadcasts could be used for emergency alerts

Apr 2012

Mobile500 Alliance to Demonstrate Second Generation Mobile Digital Television Application at the 2012 NAB Show
Apr 14

Enhanced End to End Solution Enables Mobile500 Partner Broadcast Stations to Monetize Mobile Digital TV

Mobile500 Alliance picks up four more public broadcasters
Apr 13

New to the alliance are Chicago’s WTTW, Maryland Public Television, Public Broadcasting Atlanta and New Mexico PBS

Jan 2012

Mobile500 Alliance Demonstrates End-to-End Solution for Monetizing Mobile DTV at 2012 International CES®
Jan 09

Seattle To Be First Beta Market Using Devices made by Technology Enablers Elgato, Expway, Siano and Opanga

First Public Demonstration of Mobile Emergency Alert System Harnesses Power of Mobile DTV Terrestrial Broadcasting, Enables Rich Media Emergency Communications
Jan 08

Progress on Pilot Project Highlighted at 2012 International CES; Vegas PBS Delivers Video, Maps, Audio, Text to Mobile DTV Devices

Jun 2009

Fox Business News Interview Lawson Regarding Mobile DTV
Jun 22

OMVC Unveils Mobile DTV at CES 2009.